We all know how to determine our target market – its simple – “we are targeting all the Fortune 1000 companies with 1bn plus turnover and we are connecting with C-suite decision makers” – right?
Correct – however in reality, when you really start to look at the information that you have – is it really complete, accurate and everyone accounted for?
Are you confident that you can touch every single company at the level you require to convey your message correctly?
Based on our experience over, most firms are missing over 37% of their total available market, in addition to this they don’t proactively update their database on a regular basis.
The impact that this has on your marketing efforts is huge – not only is the firm NOT connecting with all the relevant decision makers, the number of these decision makers are constantly diminishing – reducing even further the impact marketing has on this target market.
The key to reaching your Total Available Market is twofold.
- Firstly, identify every relevant organization and decision maker, and
- Secondly to make sure it stays that way – updated
I would be delighted to learn your experiences identifying and reaching your target available market.
If you would like to find out more how ELEVATE can help you in these goals, do not hesitate to contact me directly.
-Nick