As most firms focus on hitting the quarterly numbers – one question that is repeatedly being asked by the Service Line / Business Unit leads is “what is marketing doing to generate actual revenues?”
I was recently discussing this with a CMO from one of the top 10 consulting firms, in particular, how the role of the marketeer has changed over the years and how the demands being put on the marketing function to justify their role in generating business is increasing every day!
Based on this and other similar discussions, I believe that in the next year of so – Marketing Leads will be targeted with actual revenue figures as part of their objectives. Will those who meet these objectives be heroes? And those Marketeers who don’t be a thing of the past?
How do you see the role of marketing changing to meet the revenue demands of the business in a more justifiable way?
To find out how ELEVATE can assist with optimizing leads that actually drive revenue to your organisation, visit www.thinkelevate.com/lead_optimization.asp
-Nick