A name is just a name – right? Well, it is until you get it wrong – and this may have critical impact on your brand without you even knowing it.
We have all had mail where our name is spelt incorrectly, wrong salutation, wrong title or even worse when it was addressed to our predecessor at a company that left years ago.
How does this make you feel? How does it make you view the company that’s sending the information? It doesn’t instill much confidence does it?
The importance of getting someone’s name and title spelt correctly along with making sure that you have their gender correct is the first step in building a trusted relationship.
Sounds simple right?
You’d think so, but in far too many instances, people assume information and that can be extremely harmful when reaching out to an executive you are looking to build a strong bond with, and it’s the little things that count!!
Below are just a few examples of how things can go wrong
Jerry or Jerri – male or female– well believe it or not most people assume it’s a man, without even checking the gender.
Steven or Stephen, White or Whyte – it’s the little things that can really elevate your profile in an instant.
Many companies believe the information they find from web based research is correct – however with over 15 years experience having conducted 5,000+ business development and marketing projects, we have seen this is certainly not the case.
All too often corporate web sites are out-of-date and have miss-spellings, along with job roles and titles being inaccurate – all starting the cycle of brand and relationship damage – before it’s even started.
The most accurate way to ensure you have this information correct is by personally talking to the company in question, the next step is ensuring that your CRM system is set up to capture these data points accurately, so that it is easily accessible when conducting your marketing and business development outreach.
So if you want to build trust and credibility – the first step is getting the name right!
To find out more how ELEVATE can help you build your trust and credibiltiy with accurate contact details for all your key decision makers, visit www.thinkelevate.com/data_transformation.asp
-Nick
-Nick
