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	<title>ELEVATE &#124; Blog</title>
	<link>http://www.elevatemarketaccesstool.com</link>
	<description>Leads to Revenue</description>
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		<title>Data Entry Specialist</title>
		<description><![CDATA[With over 17 years experience helping Fortune 500 companies increase their revenues with successful sales and marketing campaigns, ELEVATE &#8211; the global leader in Insourced New Business Development &#8211; is seeking a Data Entry Specialist. He or she is responsible for creating, updating, maintaining and validating the database and provide reports of the data. He [...]]]></description>
		<link>http://www.elevatemarketaccesstool.com/blog/careers/data-entry-specialist/</link>
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		<title>Are You Looking to Dominate Your Target Market?</title>
		<description><![CDATA[Total Domination! No it’s not the latest Hollywood Action Movie to hit the DVD stores, we&#8217;re talking about 100% conversion rates of your Business Development campaigns. Whilst traditionally a marketing campaign with the objective of New Business Development might see results of 10 percent of the number of companies marketed to. We have recently run [...]]]></description>
		<link>http://www.elevatemarketaccesstool.com/blog/featured/are-you-looking-to-dominate-your-target-market/</link>
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		<title>Why Segmented Messaging Works</title>
		<description><![CDATA[In today’s market – we are constantly bombarded with more and more marketing – so much noise that we have become immune unless the message really resonates with us.]]></description>
		<link>http://www.elevatemarketaccesstool.com/blog/featured/why-segmented-messaging-works/</link>
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		<title>Who we sell to hasn’t changed? Or has it?</title>
		<description><![CDATA[It used to be so straightforward. 24 months ago, times were simpler, decision makers made decisions on their own – budgets were plentiful and everything had a steady flow – then kaboom everything changed! Decisions started being made by committees – no-one wanted to make a decision on their own Every Dollar, Pound or Euro [...]]]></description>
		<link>http://www.elevatemarketaccesstool.com/blog/featured/who-we-sell-to-hasn%e2%80%99t-changed-or-has-it/</link>
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		<title>What’s in a Name?</title>
		<description><![CDATA[A name is just a name – right? Well, it is until you get it wrong – and this may have critical impact on your brand without you even knowing it.]]></description>
		<link>http://www.elevatemarketaccesstool.com/blog/featured/whats-in-a-name/</link>
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		<title>PWC’s “10 Minute” Thought Leadership – What’s Next?</title>
		<description><![CDATA[If you saw this great article &#8220;One-on-One with PwC&#8217;s Tom Craren&#8221; about PWC&#8217;s 10 Minute Thought Leadership series. (see the News Feed on the Group home page). My thoughts immediately went to “that&#8217;s all well and good, but they don’t mention how they capitalize on this to drive leads and revenue”. All to often we [...]]]></description>
		<link>http://www.elevatemarketaccesstool.com/blog/business-development/pwcs-10-minute-thought-leadership-%e2%80%93-whats-next/</link>
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		<title>Ten Great Excuses for Avoiding Business Development</title>
		<description><![CDATA[When it comes to excuses, pick your poison: it&#8217;s too early in the morning, it&#8217;s too late in the afternoon, if you get into a conversation you will need to get your boss on the phone and she&#8217;s not around. Here&#8217;s our Top 10: I&#8217;m booked for at least six weeks. I couldn&#8217;t handle another [...]]]></description>
		<link>http://www.elevatemarketaccesstool.com/blog/business-development/ten-great-excuses-for-avoiding-business-development/</link>
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		<title>What is Marketing doing about Revenue Generation?</title>
		<description><![CDATA[As most firms focus on hitting the quarterly numbers – one question that is repeatedly being asked by the Service Line / Business Unit leads is “what is marketing doing to generate actual revenues?” I was recently discussing this with a CMO from one of the top 10 consulting firms, in particular, how the role [...]]]></description>
		<link>http://www.elevatemarketaccesstool.com/blog/featured/what-is-marketing-doing-about-revenue-generation/</link>
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		<title>Total Available Market? Are you reaching yours?</title>
		<description><![CDATA[We all know how to determine our target market – its simple – “we are targeting all the Fortune 1000 companies with 1bn plus turnover and we are connecting with C-suite decision makers” – right? Correct – however in reality, when you really start to look at the information that you have – is it [...]]]></description>
		<link>http://www.elevatemarketaccesstool.com/blog/data_transformation/total-available-market-are-you-reaching-yours/</link>
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		<title>Is Marketing Automation the Golden Goose or just another Poison Chalice?</title>
		<description><![CDATA[As Marketing Automation technologies start to gain momentum in sales and marketing functions, will it actually add revenues to the bottom line or just highlight sales and marketing inefficiencies? Several people in my network have been boasting their increased pipeline activity since implementing marketing automation as well as the justification that marketing can now make [...]]]></description>
		<link>http://www.elevatemarketaccesstool.com/blog/lead_optimization/is-marketing-automation-the-golden-goose-or-just-another-poison-chalice/</link>
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